Senior Manager, Insights

US - Gaithersburg - MDonsitemanager$122K – $183K

Posted today · via Workday

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About this role

The Insights Senior Manager & Pan-Franchise Projects Coordinator , US Oncology Lung Franchise g enerates actionable insights that help shape brand strategy and tactics based on a combination of primary research and secondary data across customer segments – HCP and Consumer. The Insights Senior Manager & Pan-Franchise Projects Coordinator uses sound market research. They apply strong analytical and critical thinking skills to guide brand teams in making key decisions. They inform brand performance and forecasts, develop promotional tactics, and build overall brand strategy. They coordinate pan-franchise projects on behalf of the Lung Team, including enterprise AI systems and portfolio-wide standardization initiatives.…

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