Assistant Manager - Platform Marketing, Digital

Gurugram - Star Centeronsitemanager

Posted 5 days ago · via Workday

About this role

Job Summary To lead LCM marketing. To execute & optimise digital platform campaigns. This role supports lifecycle marketing activities across the Singapore, Canada, and UK markets, with ownership of channels such as Email, Push Notifications, In-App Messaging, SMS, and WhatsApp. Key Responsibilities End-to-end execution of Lifecycle Marketing (LCM) campaigns. Email marketing operations and campaign management. Support migration and platform transition activities through November 2026. Execution and optimization of Push Notifications, In-App Messaging, SMS, and WhatsApp campaigns. Audience segmentation, targeting, and campaign analysis. Support growth and experimentation initiatives across HSI and Wave4 markets.…

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What we'd score you on

reqspace match rubric

Five dimensions, recruiter-grade. Upload your resume and we'll generate a written explanation of where you fit and where the gaps are.

1

Skills match

For this role: teams

2

Level fit

This role is manager-level. We check your trajectory against it.

3

Domain experience

Your work in the role's domain matters more than your years total. We weight recent and direct experience.

4

Recency

A skill you used last quarter weighs more than one from five years ago. We grade on recency, not lifetime.

5

Location fit

This role is based in Gurugram - Star Center. We weight your proximity and willingness to relocate.

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Skills in this role

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