Loyalty & Retention Marketing Specialist
Berkeleyonsitemid$95K – $115K
Posted 1mo ago · via Workday
About this role
About the Role: We’re looking for a creative marketer who loves turning great experiences into lasting relationships. The successful candidate will draw on experience in retention, develop and manage programs that deepen guest engagement, increase repeat bookings, and grow our global community of Backroads travelers. Reporting to the Director of Digital Growth & Performance Marketing, you’ll work together with CRM, Content, and social teams to transform guest loyalty into measurable growth. What y ou’ll be doing: Lead the Backroads Extra Special Travelers (BEST) Club loyalty program, proactively recommending new rewards that resonate with guests and drive repeat bookings and referrals .…
What we'd score you on
reqspace match rubricFive dimensions, recruiter-grade. Upload your resume and we'll generate a written explanation of where you fit and where the gaps are.
1
Skills match
For this role: go, teams, salesforce, outreach
2
Level fit
This role is mid-level. We check your trajectory against it.
3
Domain experience
Your work in the role's domain matters more than your years total. We weight recent and direct experience.
4
Recency
A skill you used last quarter weighs more than one from five years ago. We grade on recency, not lifetime.
5
Location fit
This role is based in Berkeley. We weight your proximity and willingness to relocate.
Score yourself on this role.
Free · no card · written explanation included
Skills in this role
Pulled from the job description. These are the keywords we'll weight when scoring your fit.
goteamssalesforceoutreach
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