Marketing Manager – Customer Lifecycle, Amazon Music

Role Scope This is a marketing role responsible for defining and executing Amazon Music India’s customer lifecycle strategy across multi-channels, including but not limited to owned and operated. The role operates across Amazon Music’s three customer tiers - Free, Prime Music, and Amazon Music Unlimited (AMU), and uses channel interventions to drive acquisition, onboarding, engagement, retention, reactivation, churn management, and migration across tiers. Role Complexity and Seniority Single independent leader who will own both strategy and execution across multiple channels, lifecycle stages, customer propositions, and subscription tiers. The role therefore requires the ability to: Independently define strategies in areas where established playbooks may not exist.…