Product Manager - Prescription Medicines (CVRM)

Poland - Warsawonsitemanager

Posted today · via Workday

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About this role

We are seeking a strategic, insights-driven Product Manager to lead brand growth in a competitive prescription medicines market. The role combines brand leadership, omnichannel customer engagement, fact-based decision-making and consumer or patient activation within applicable legal, regulatory and ethical requirements. Key Responsibilities Brand strategy and performance Develop and execute the brand strategy and annual Brand Plan. Identify growth opportunities, monitor performance and recommend actions to increase adoption, patient impact and market share. Omnichannel customer engagement Design and optimise integrated customer journeys across field, digital, CRM, web and other relevant channels. Use engagement data to improve channel mix, content and customer experience.…

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