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AutoNation

Automotive Brand Marketing Manager

AutoNation Headquartersonsitemanager$100K – $163K

Posted today · via Workday

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About this role

The Automotive Brand Marketing Manager (Mass Market Brands) leads OEM marketing strategy and execution for assigned automotive brands nationwide. Serving as the primary marketing partner to Brand Presidents and OEM partners, this role translates business insights, funding opportunities, and OEM priorities into integrated marketing strategies that drive vehicle sales, service, parts, and customer engagement. They also partner across Field Marketing, Media, CRM, Creative, After Sales, and Operations to ensure alignment between OEM initiatives, corporate priorities, and local market execution while maximizing performance and ROI. The position reports to Vice President, Field Marketing.…

Read the full description on AutoNation's site →

What we'd score you on

reqspace match rubric

Five dimensions, recruiter-grade. Upload your resume and we'll generate a written explanation of where you fit and where the gaps are.

1

Skills match

For this role: teams

2

Level fit

This role is manager-level. We check your trajectory against it.

3

Domain experience

Your work in the role's domain matters more than your years total. We weight recent and direct experience.

4

Recency

A skill you used last quarter weighs more than one from five years ago. We grade on recency, not lifetime.

5

Location fit

This role is based in AutoNation Headquarters. We weight your proximity and willingness to relocate.

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Skills in this role

Pulled from the job description. These are the keywords we'll weight when scoring your fit.

teams

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