CRM & Lifecycle Marketing Specialist

Berkeleyonsitemid

Posted 1w ago · via Workday

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About this role

Excited to grow your career? We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply! Our people make all the difference in our success. About the Role: Backroads is looking for a highly technical, detail-oriented CRM & Lifecycle Marketing Specialist to support the development, execution and optimization of nurture campaigns across our guest journey. This role will be especially focused on building and maintaining automated email journeys, managing campaign logic, supporting segmentation and personalization, and ensuring a high level of technical quality across every deployment.…

Read the full description on Backroads Utah's site →

What we'd score you on

reqspace match rubric

Five dimensions, recruiter-grade. Upload your resume and we'll generate a written explanation of where you fit and where the gaps are.

Skills match

For this role: sql, html, css, teams, salesforce…

Level fit

This role is mid-level. We check your trajectory against it.

Domain experience

Your work in the role's domain matters more than your years total. We weight recent and direct experience.

Recency

A skill you used last quarter weighs more than one from five years ago. We grade on recency, not lifetime.

Location fit

This role is based in Berkeley. We weight your proximity and willingness to relocate.

Score yourself on this role.

Free · no card · written explanation included

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Skills in this role

Pulled from the job description. These are the keywords we'll weight when scoring your fit.

sqlhtmlcssteamssalesforceoutreach

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