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Bcbsa

Marketing Lead

US IL Chicago E. Randolphonsitesenior$114K – $154K

Posted 5 days ago · via Workday

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About this role

Job Description Summary: Leads the development and execution of marketing assets and programs that enable BCBS Plans to effectively position and promote national initiatives. Oversees integrated, multi-channel content and campaign delivery, aligning strategies to complex business priorities while partnering closely with Plans and key stakeholders. Serves as a center of excellence and trusted advisor, delivering scalable tools, guidance, and best practices—including AI-enabled approaches—that drive alignment, consistency, and enterprise-wide impact across BCBS Plans nationally and locally. Responsibilities include but are not limited to: Leads and facilitates marketing Plan Collaboratives (e.g.…

Read the full description on Bcbsa's site →

What we'd score you on

reqspace match rubric

Five dimensions, recruiter-grade. Upload your resume and we'll generate a written explanation of where you fit and where the gaps are.

1

Skills match

For this role: less, teams

2

Level fit

This role is senior-level. We check your trajectory against it.

3

Domain experience

Your work in the role's domain matters more than your years total. We weight recent and direct experience.

4

Recency

A skill you used last quarter weighs more than one from five years ago. We grade on recency, not lifetime.

5

Location fit

This role is based in US IL Chicago E. Randolph. We weight your proximity and willingness to relocate.

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Skills in this role

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