Senior Marketing Manager, Lifecycle Marketing & Audience Strategy

Job s ummary BWE is seeking a results-driven marketing professional to design, optimize , and manage B2B lifecycle marketing programs and audience segmentation strategies across the end-to-end client experience. This role requires 7-10 years of professional experience and blends strategic vision with hands-on execution – leveraging audience segmentation, marketing automation, retargeting, and business intelligence to deliver personalized, timely , and impactful client communications across digital channels. The ideal candidate brings deep experience executing integrated campaigns across email, web, and other digital media, with a strong understanding of how audience behavior, engagement data, and business insights inform targeting and campaign performance.…