Associate Director, US Omnichannel/Digital Engagement
Cambridgehybriddirector$164K – $226K
Posted yesterday · via Workday
About this role
About This Role You will join the North American Business Operations & Insights (BIO) team within Omnichannel Excellence as a critical partner to Biogen’s US marketing teams. In this role, you will lead the planning, design, and implementation of Omnichannel and Digital engagement for an assigned inline brand/ Therapeutic Area (TA), serving as the Experience Architect responsible for orchestrating personalized, insight‑driven customer journeys for both HCPs and Patients. As part of Biogen’s Omnichannel Transformation, you will leverage an AI‑powered next‑best‑action Decision Engine to dynamically determine optimal channel mix, content, cadence, and engagement strategies.…
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Recency
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