Content Marketer, Senior (INDG)

The senior content marketing producer implements the content marketing strategy for Bloomberg Industry Group brands, with particular focus on digital content tactics and innovation. What you will do: Lead efforts to develop compelling digital content that communicates a cohesive brand story for each product that builds preference in the market, enhances its reputation, and helps distinguish it from the competition Collaborate with business and marketing stakeholders to develop content marketing plans that achieve goals around brand awareness, lead generation, and sales. Responsible for guiding the day-to-day processes and production of digital content, including managing vendors with attention to forecasting needs, setting budgets, and reporting.…