Graphic Visual Design Lead

【About the Role】 Own and manage the full-scope brand visual system for a specialty coffee brand —spanning VI, packaging, product visuals, marketing collateral, and social media. Work closely with Brand Marketing to deliver high-quality visual content aligned with product launches, campaigns, and brand initiatives, building a premium, cohesive, and recognizable visual identity. 【Responsibilities】 Maintain and evolve the brand VI system — color, typography, layout, and visual language — and establish comprehensive brand usage guidelines. Lead full-suite visual production: campaign key visuals, seasonal marketing, new product posters, menu systems, packaging, merchandise, brand books, and in-store print materials.…