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Bobobox

FnB Marketing Lead

Kecamatan Cicendoonsitesenior

Posted 3 days ago · via Teamtailor

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About this role

FnB Marketing Lead is responsible for the translation of business and GTM strategy into campaigns, content, and activations that build brand equity, pull guests through the door, and convert attention into revenue. To be the driving force behind how Bobobox's FnB brands (under Boboeatery) show up in the market. Job Descriptions Conduct ongoing competitive and consumer trend research for the F&B category to inform GTM planning, campaign positioning, and creative direction. Develop the go-to-market plan for each F&B campaign, launch, and activation — objectives, target segment, channel mix, timeline, success metrics, and tailored package offers where relevant, aligned to the broader commercial direction set by Revenue & Strategic Growth and the Business Lead.…

Read the full description on Bobobox's site →

What we'd score you on

reqspace match rubric

Five dimensions, recruiter-grade. Upload your resume and we'll generate a written explanation of where you fit and where the gaps are.

1

Skills match

For this role: segment

2

Level fit

This role is senior-level. We check your trajectory against it.

3

Domain experience

Your work in the role's domain matters more than your years total. We weight recent and direct experience.

4

Recency

A skill you used last quarter weighs more than one from five years ago. We grade on recency, not lifetime.

5

Location fit

This role is based in Kecamatan Cicendo. We weight your proximity and willingness to relocate.

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Skills in this role

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