Social Media Specialist

Role Summary Bowtie is Hong Kong's first virtual insurer, building a modern, human-centred health insurance company. We are looking for a Social Media Specialist who can create compelling content, grow our online communities, and turn strategic priorities into measurable social outcomes. This role suits someone who moves quickly, operates with high judgement, and enjoys collaborating across marketing, customer, product and design teams. About the Role The Social Media Specialist will lead the day-to-day planning, creation and optimisation of content across Bowtie’s social channels. You will translate product and marketing strategy into campaigns that build brand awareness, engage customers, and drive qualified traffic.…