Sr. Audience Activation Specialist
Remote/Homebasedremotesenior
Posted 3w ago · via Workday
About this role
The Audience Activation Specialist will play a pivotal role in driving our acquisition marketing efforts by developing and executing complex segmentation strategies, advising on targeting, running counts, and exploring options to maximize spend, personalize content, and increase conversion rates. This role supports the email acquisition team and is crucial for optimizing our marketing campaigns. What you will do: Develop and implement advanced segmentation strategies to optimize marketing campaigns. Advise on targeting strategies to ensure the right audience is reached effectively. Run counts and analyze data to provide insights and recommendations. Explore and test various options to maximize marketing spend and improve ROI.…
What we'd score you on
reqspace match rubricFive dimensions, recruiter-grade. Upload your resume and we'll generate a written explanation of where you fit and where the gaps are.
1
Skills match
We compare your skills against the role requirements.
2
Level fit
This role is senior-level. We check your trajectory against it.
3
Domain experience
Your work in the role's domain matters more than your years total. We weight recent and direct experience.
4
Recency
A skill you used last quarter weighs more than one from five years ago. We grade on recency, not lifetime.
5
Location fit
This role is remote-eligible — we factor in your stated location and time-zone overlap.
Score yourself on this role.
Free · no card · written explanation included