Head of Activation

Develop and oversee activation plans, including events and offline promotions, ensuring alignment with the brand-communication, marketing strategy, and campaign objectives. Collaborate with internal teams and external partners to execute structured in-store branding initiatives that enhance brand visibility. Lead sponsorships and events, ensuring all campaigns align with the company’s business metrics and strategic goals. Lead building and acquiring new partnerships, create the partnership business proposal, and propose also measure business impact to higher management and stakeholders. Lead project and timeline management, able to supervise the short and long team game play on the activation offline marketing plan, including manage the sustainability of the plan.…