Director, Paid Media

Torontoonsitedirector$73K$106K

Posted yesterday · via Workday

About this role

What you will do: We are looking for an innovative, collaborative leader to join our Marketing team as Director, Paid Media. This role will lead and evolve Cineplex's enterprise paid media and advertising function, driving integrated media strategy, audience growth, customer acquisition, and revenue performance across Cineplex, The Rec Room, Playdium, and third-party advertising partnerships via Sales clients and Studio partners. The Director, Paid Media owns the strategic direction, operational excellence, and performance outcomes of the in-house paid media department, overseeing enterprise-wide B2B and B2C media investments while maximizing the value of Cineplex's first-party data assets.…

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What we'd score you on

reqspace match rubric

Five dimensions, recruiter-grade. Upload your resume and we'll generate a written explanation of where you fit and where the gaps are.

1

Skills match

We compare your skills against the role requirements.

2

Level fit

This role is director-level. We check your trajectory against it.

3

Domain experience

Your work in the role's domain matters more than your years total. We weight recent and direct experience.

4

Recency

A skill you used last quarter weighs more than one from five years ago. We grade on recency, not lifetime.

5

Location fit

This role is based in Toronto. We weight your proximity and willingness to relocate.

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