Senior Director, XP Design

Job Description Summary: The Senior Director, Experience Design is accountable for shaping and leading end-to-end brand , shopper , and consumer experiences across the market, using design as a strategic lever for business growth . This role goes beyond creative execution to act as a core contributor to business and brand strategy , embedding design thinking into commercial priorities, portfolio choices, channel strategies, and system execution. The role requires a hands-on, highly strategic design leader with strong people leadership and communication capabilities—able to inspire teams, influence senior stakeholders, and translate consumer and cultural insights into distinctive, scalable experiences that drive brand equity and business results. Key Responsibilities 1.…