AVP, Affinity Marketing

The Opportunity Reporting to the Vice President, Group Benefits & Affinity Marketing, the Assistant Vice President, Affinity Marketing is responsible for leading the marketing strategy, planning, and activation for Manulife Canada's Affinity business. This role is accountable for driving growth, customer acquisition, engagement, and retention across Affinity products and partner programs, while helping strengthen Manulife's market position and customer relationships. The AVP will lead a high-performing marketing team operating within a fast-paced matrix environment, partnering closely with Distribution, Product, Customer Experience, Digital, Analytics, Brand, and Enterprise Marketing teams.…