Head of CRM (m/w/d)

Stellenbeschreibung Pammys has grown to more than 1.3 million customers in just a few years. Now, the focus is on turning this customer base into an even stronger engine for growth. You will own our entire CRM and Retention Marketing function and develop it into a measurable, scalable growth channel. Your goal is clear: drive more repeat purchases, increase Customer Lifetime Value, and generate more profitable revenue from our existing customer base. You will take full ownership of strategy, systems, campaigns, and automations, and continue to build and scale the function together with your team. Retention & Lifecycle. You will develop the CRM strategy across the entire customer lifecycle, from the first purchase to the second and third purchase through to long-term customer retention.…