VP, Engagement Strategy Director

New Yorkremotevp$175K – $200K

Posted 1w ago · via Workable

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About this role

The Vice President, Engagement Strategy leads the development of integrated engagement strategies that connect brands with healthcare professionals and patients across CRM, social, digital, omnichannel, and emerging platforms. This leader partners with Strategy, Creative, Media, and Data teams to create personalized customer experiences, drive innovation through AI, and shape engagement ecosystems that deliver measurable business impact. Responsibilities Lead the agency's CRM, social, omnichannel, and customer engagement strategy across multiple brands and therapeutic areas. Develop connected customer journeys that leverage first-party data, AI-enabled personalization, automation, and emerging technologies to deliver meaningful experiences.…

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