Lifecycle Marketing Manager
manager
via Ashby
About this role
ABOUT THE ROLE
The Lifecycle Marketing Manager will be a critical member of the Marketing Team, reporting directly to the VP of Marketing. This role focuses on the end-to-end customer journey, and experience within the financial services/fintech sector is required. You will be responsible for developing and executing data-driven strategies to convert leads, engage active users, and retain existing customers through personalized multi-channel communications.
WHAT YOU'LL DO
STRATEGIC LIFECYCLE MANAGEMENT
- Develop comprehensive marketing strategies to increase customer engagement, retention, and app usage.
- Design and implement an automated onboarding comms journey aimed at encouraging users to complete the steps to becoming a member.…
What we'd score you on
reqspace match rubricFive dimensions, recruiter-grade. Upload your resume and we'll generate a written explanation of where you fit and where the gaps are.
1
Skills match
For this role: iterable
2
Level fit
This role is manager-level. We check your trajectory against it.
3
Domain experience
Your work in the role's domain matters more than your years total. We weight recent and direct experience.
4
Recency
A skill you used last quarter weighs more than one from five years ago. We grade on recency, not lifetime.
5
Location fit
This role is based in a specific location. We weight your proximity and willingness to relocate.
Score yourself on this role.
Free · no card · written explanation included
Skills in this role
Pulled from the job description. These are the keywords we'll weight when scoring your fit.
iterable