Senior Manager – Marketing Automation & Digital Demand Generation (f/m/d)

Düsseldorfonsitemanager

Posted today · via Workday

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About this role

Responsibilities / Tasks Strategic Leadership & Platform Ownership Define and drive GEA's global Marketing Automation strategy, roadmap and operating model in close partnership with Divisional Marketing and aligned with the Sales Excellence strategy Act as the global business owner of GEA's Marketing Automation platform and lead its rollout, adoption and continuous optimization Leverage automation, data and AI to enhance customer engagement, demand generation and commercial effectiveness Governance, Standards & Demand Generation Establish global governance, standards and best practices across lead management, segmentation, scoring, nurturing, campaign execution, data quality and reporting Ensure seamless integration with CRM and the broader digital ecosystem Balance global standards with d…

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For this role: spark, teams

Level fit

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Domain experience

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Recency

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Location fit

This role is based in Düsseldorf. We weight your proximity and willingness to relocate.

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