Principal Online Marketing Specialist Growth
remoteprincipal
via Ashby
About this role
Gen Digital protects hundreds of millions of people around the world. Turning that reach into a growing base of paying members is one of our most important commercial priorities—and this role sits at the center of that effort.
As Principal Online Marketing Specialist, Growth, you will own the strategy for growing Gen’s paid membership base across our portfolio of brands. You will define how we convert, upgrade, retain, and win back members, while ensuring that cross-sell and upsell activity strengthens the overall member experience rather than driving customers away.
Your primary mandate will be to deliver year-over-year growth in paid members. You will use cross-sell and upsell conversion, renewal performance, win-back, and reduced active opt-out as key levers for sustainable growth.…
What we'd score you on
reqspace match rubricFive dimensions, recruiter-grade. Upload your resume and we'll generate a written explanation of where you fit and where the gaps are.
1
Skills match
For this role: teams
2
Level fit
This role is principal-level. We check your trajectory against it.
3
Domain experience
Your work in the role's domain matters more than your years total. We weight recent and direct experience.
4
Recency
A skill you used last quarter weighs more than one from five years ago. We grade on recency, not lifetime.
5
Location fit
This role is remote-eligible. We factor in your stated location and time-zone overlap.
Score yourself on this role.
Free · no card · written explanation included
Skills in this role
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teams