Head of Product Marketing - GoBTC Pay
Latviaremotedirector
Posted 1mo ago · via Workable
About this role
As GTM Lead — GoBTC Pay, you own go-to-market for a product at the start of its life, on both sides of a two-sided market. Two words we use precisely here. Supply means merchants — the places where Bitcoin can be spent. They are also our paying customer, which makes them unusual: we acquire them like a client and count them like inventory. Demand means payers — the people who choose to spend Bitcoin rather than hold it. They are not our customer, and they are the harder of the two problems: the whole category has struggled for a decade with the question of why anyone would spend an appreciating asset. You own both sides, they behave nothing alike, and part of your first quarter is establishing how much real demand exists rather than assuming it.…
What we'd score you on
reqspace match rubricFive dimensions, recruiter-grade. Upload your resume and we'll generate a written explanation of where you fit and where the gaps are.
1
Skills match
For this role: segment
2
Level fit
This role is director-level. We check your trajectory against it.
3
Domain experience
Your work in the role's domain matters more than your years total. We weight recent and direct experience.
4
Recency
A skill you used last quarter weighs more than one from five years ago. We grade on recency, not lifetime.
5
Location fit
This role is remote-eligible. We factor in your stated location and time-zone overlap.
Score yourself on this role.
Free · no card · written explanation included
Skills in this role
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