Growth Marketing Specialist
remotemid
via Ashby
About this role
Job Responsibilities:
1. Performance Marketing (Core Focus - 50%)
- Execute and optimize paid campaigns (Google, Meta, LinkedIn, TikTok) with a focus on converting free users into paid subscribers at efficient CACs.
- Manage ad ops — budgets, targeting, creative testing, and reporting — under guidance from the Director of Growth Marketing.
- Proven track record of managing multi-channel paid campaigns at a scale of $250K+ per month.
2. Lifecycle Marketing (25%)
- Support lifecycle campaigns (email and push) by building segmented flows (free → paid, churn win-back, upsell) and running A/B tests.
- Strong working knowledge of Customer.io http://Customer.io (or similar lifecycle marketing platforms) for building and automating user journeys.…
What we'd score you on
reqspace match rubricFive dimensions, recruiter-grade. Upload your resume and we'll generate a written explanation of where you fit and where the gaps are.
1
Skills match
For this role: rocket, amplitude
2
Level fit
This role is mid-level. We check your trajectory against it.
3
Domain experience
Your work in the role's domain matters more than your years total. We weight recent and direct experience.
4
Recency
A skill you used last quarter weighs more than one from five years ago. We grade on recency, not lifetime.
5
Location fit
This role is remote-eligible — we factor in your stated location and time-zone overlap.
Score yourself on this role.
Free · no card · written explanation included
Skills in this role
Pulled from the job description. These are the keywords we'll weight when scoring your fit.
rocketamplitude