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Idexx

Marketing Personalization Strategy Manager

Westbrookonsitemanager$120K – $135K

Posted today · via Workday

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About this role

As a Marketing Personalization Strategy Manager, you will lead personalization and journey strategy using digital marketing platforms including Marketing Cloud Personalization (MCP) and Data360 (DataCloud). This role focuses on defining personalized marketing campaigns including customer journeys, use cases and success metrics, working closely with digital Channel Owners, Marketing Strategists, and the Marketing Cloud Platform Manager to ensure personalization drives measurable business impact for IDEXX. This role is the strategic owner of “what” and “why”- ensuring MCP is used to deliver relevant, effective customer experiences across touchpoints. Why this role matters: Communicating the true value of our products and services is at the heart of IDEXX’s business.…

Read the full description on Idexx's site →

What we'd score you on

reqspace match rubric

Five dimensions, recruiter-grade. Upload your resume and we'll generate a written explanation of where you fit and where the gaps are.

1

Skills match

For this role: teams, salesforce

2

Level fit

This role is manager-level. We check your trajectory against it.

3

Domain experience

Your work in the role's domain matters more than your years total. We weight recent and direct experience.

4

Recency

A skill you used last quarter weighs more than one from five years ago. We grade on recency, not lifetime.

5

Location fit

This role is based in Westbrook. We weight your proximity and willingness to relocate.

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Free · no card · written explanation included
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Skills in this role

Pulled from the job description. These are the keywords we'll weight when scoring your fit.

teamssalesforce

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