Marketing Strategist, P&C Marketing Leader

Essential job responsibilities include but are not limited to: Supports and demonstrates IMA’s core values Values and understands the importance of diversity, equity, and inclusion among all IMA associates Devises and executes marketing strategy within client verticals Develops content strategy with business units and sales Delivers qualified leads to sales Based on interactions with sales, and primary research, acts as Voice of the Client, and the expert on when/how and with what to interact with prospects and clients at each stage of the purchase process Creates annual and quarterly marketing plans for approval by business units, practice areas, sales, and enterprise marketing Develops compelling and clear marketing and creative briefs for execution by Creative Team Responsibility for ex…