Social Media Marketing Specialist, Enrollment Marketing and Communications

Reporting to the Director of Enrollment Marketing and Communications, the Social Media Marketing Specialist plans, creates, and manages audience-centered social media content for assigned Enrollment Management and Academic Engagement accounts and audiences, primarily serving prospective and admitted undergraduate and graduate students and, as assigned, current-student audiences. Working from approved enrollment priorities and marketing strategies, the incumbent develops channel-specific recommendations and content plans; creates original text, photo, and short-form video content; manages work through required review and approval processes; publishes and monitors content; engages with followers in accordance with established guidance; and uses performance data to recommend improvements.…