Marketing Business Partner

Marketing builds and maintains brand perception in the market as well as develops marketing strategies and plans for product and services, advertising, promotions, and sales to reach desired customer segments. Professional stream includes those who are individual contributors with main emphasis on applying technical/discipline knowledge rather than managing people to achieve results – although coaching/mentoring less experienced staff, informal supervisory responsibilities, or overseeing work of other lower level professionals or manage processes and program are common. Individual work ranges from setting objectives and delivering on own work responsibilities to being a leading expert within a given field and influencing long term tactical decisions of the organization.…