Brand Lead — Marketing & Communications
Jakartaonsitesenior
Posted 2 days ago · via Workday
About this role
Brand lead – Marketing & Communications will Lead the end-to-end brand strategy and execution for Manulife Indonesia, ensuring a consistent, differentiated, and customer-centric brand presence across all touchpoints. This role owns the Brand pillar within Marketing — shaping the “who we are and why we matter”, and translating it into integrated brand campaigns, content ecosystems, and high-impact activations that support business priorities across Agency, Bancassurance, and Syariah. Position Responsibilities: 1. Brand Strategy & Positioning Define and continuously evolve the brand strategy, positioning, and narrative aligned with business priorities. Develop clear brand architecture, messaging pillars, and value propositions across core segments. 2.…
What we'd score you on
reqspace match rubricFive dimensions, recruiter-grade. Upload your resume and we'll generate a written explanation of where you fit and where the gaps are.
1
Skills match
We compare your skills against the role requirements.
2
Level fit
This role is senior-level. We check your trajectory against it.
3
Domain experience
Your work in the role's domain matters more than your years total. We weight recent and direct experience.
4
Recency
A skill you used last quarter weighs more than one from five years ago. We grade on recency, not lifetime.
5
Location fit
This role is based in Jakarta. We weight your proximity and willingness to relocate.
Score yourself on this role.
Free · no card · written explanation included