Senior Manager, Segment Marketing
Kuala Lumpuronsitemanager
Posted today · via Workday
About this role
Position Responsibilities: Segment Growth Strategy : Own the growth agenda for customer segments, including target customers, needs, value pools, competitive positioning, portfolio economics and strategic growth priorities. Integrated Proposition Ownership : Lead the design and ongoing optimization of propositions spanning products, services, experiences, partnerships, channels and engagement. Commercial Strategy & Investment Governance : Develop segment economics, investment cases and commercialization strategies, and track expenditure, returns and benefits realization against agreed outcomes. Go-to-Market & Distribution Activation : Align channel strategy, customer journeys, proposition narratives, sales enablement and activation plans to drive adoption and conversion.…
What we'd score you on
reqspace match rubricFive dimensions, recruiter-grade. Upload your resume and we'll generate a written explanation of where you fit and where the gaps are.
1
Skills match
For this role: segment
2
Level fit
This role is manager-level. We check your trajectory against it.
3
Domain experience
Your work in the role's domain matters more than your years total. We weight recent and direct experience.
4
Recency
A skill you used last quarter weighs more than one from five years ago. We grade on recency, not lifetime.
5
Location fit
This role is based in Kuala Lumpur. We weight your proximity and willingness to relocate.
Score yourself on this role.
Free · no card · written explanation included
Skills in this role
Pulled from the job description. These are the keywords we'll weight when scoring your fit.
segment