Brand Lead - Acana

CHN-Shanghai-Shanghaionsitesenior

Posted today · via Workday

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About this role

Job Description: Brand Lead – Acana Job Description: 1. Brand Strategy · D evelop the 3-year brand strategy and annual plans, ensuring successful execution. · Identify new consumer and market trends, translating these insights into actionable brand growth strategies. · Organize regular meetings with the brand and sales teams to review performance, uncover growth opportunities, and collaborate with channels to develop an integrated, demand-driven growth strategy. 2. Brand Building · Develop differentiated brand positioning based on global guidelines, local consumer insights, and market competition; translate this positioning into compelling product selling points. · Establish brand execution guidelines to ensure a consistent, premium brand experience across all touchpoints.…

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This role is based in CHN-Shanghai-Shanghai. We weight your proximity and willingness to relocate.

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