皇家宠物-EKA(E-Marketing) Assistant Manager-Shanghai

CHN-Shanghai-Shanghai-Fengxianonsitemanager

Posted today · via Workday

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About this role

Job Description: 事业部：皇家宠物支持渠道：猫超&天猫国际 Responsibilities: 1. Membership Program Operations - Responsible for the day to da operations and iteration of the membership programs for Tmall Supermarket and Tmall Global, including the planning and implementation of membership tiers, benefits, points, and growth-value mechanisms. - Develop full-funnel strategies for member acquisition, activation, retention, and win back, with accountability for core metrics such as membership scale, activity, and repurchase rate. - Integrate multiple membership systems (88VIP, Brand Pavilion membership, Tmall Global Pet Club store membership, etc.) to design benefit bundles and co-marketing initiatives, driving member ARPU and penetration. 2.…

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This role is based in CHN-Shanghai-Shanghai-Fengxian. We weight your proximity and willingness to relocate.

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