Digital Marketing Executive

This role keeps the digital marketing engine running day to day. The Executive sets up and monitors campaigns under the direction of the Digital Marketing & CRM Manager, keeps the CRM clean and correctly attributed, handles first-line WhatsApp and email responses, and produces the weekly numbers the manager uses to make decisions. It is an execution role with a clear development path. The holder is expected to become the person who knows where every lead came from and why a campaign moved, without yet owning the budget or the strategy. Campaign execution • Set up, launch and monitor Google Ads, Facebook Ads and Instagram Ads campaigns as briefed by the manager. • Build audiences and creative variants for retargeting and lead generation campaigns; flag underperforming ad sets daily.…