Director, Conversion Strategy

Job Title Director, Conversion Strategy Job Description About The Position | Major goals and objectives and location requirements People Inc is seeking a Director of Conversion Strategy, to lead conversion strategy across PEOPLE onsite and in-app marketing. The Director will determine how Martech platforms fit into the acquisition roadmap for newsletter, app, subscriptions, and paid memberships. Reporting to the Senior Director, Audience Conversion, this role is responsible for driving audience conversion across the customer journey—from converting anonymous site visitors to known users, to increasing paid subscriber acquisition through strategic upsell initiatives.…