Senior Marketing Manager of the Department of Marketing

4. Duties (Tasks, Key Areas of Responsibility, and Functions) 4.1. School Marketing Strategy, Target Audience & Messaging Development Develops, implements, and updates the School’s annual marketing and communications plan in coordination with the School Management and the General Manager. Develops and manages the School’s annual marketing budget, aligning budget allocation with marketing priorities, campaigns, events, and communications activities. Conducts target audience profiling, defines buyer personas for foundation, undergraduate, graduate, and doctoral programs, and crafts tailored value propositions. Leads marketing initiatives and lead-generation strategies for short-term, non-degree, Executive Education (ExecEd) programs as well as the School’s commercial projects.…