Lead, Apparel Merch, Men’s, Converse GC

Role Purpose: Drive Converse Apparel growth in GC by integrating consumer insights, channel needs, and brand direction into a differentiated assortment strategy. Lead end-to-end product creation, merchandising, and marketplace planning. Working closely with licensing partners, planning, brand, and cross-functional teams to deliver consumer-right product assortments that meet business and brand objectives. Job Responsibility: Lead seasonal line planning, product briefs, and assortment strategy in partnership with licensing partners. Build line architecture including pricing strategy, product attributes, distribution strategy, and margin considerations. Identify consumer trends and translate insights into product opportunities aligned with Converse brand positioning.…