Consumer Insights Lead

Shanghaionsitesenior

Posted 2 days ago · via Workday

About this role

KEY ACCOUNTABILITIES Responsible for co-working with category teams to identify critical business decisions requiring CMI support, qualify the need for CMI exercises, and ensure consumer needs remain central to decision-making Responsible for developing consumer-centric CMI research methodologies that deliver the agreed qualitative and quantitative outcomes and capture the consumer voice effectively Responsible for collaborating with category teams to translate research outcomes into actionable, consumer-led business inputs across strategy and innovation Responsible for developing new testing methodologies beyond what we are using today to improve the quality of insights, faster results, more efficient vendor utilization and added business value Responsible for interpreting quantitative an…

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reqspace match rubric

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1

Skills match

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2

Level fit

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3

Domain experience

Your work in the role's domain matters more than your years total. We weight recent and direct experience.

4

Recency

A skill you used last quarter weighs more than one from five years ago. We grade on recency, not lifetime.

5

Location fit

This role is based in Shanghai. We weight your proximity and willingness to relocate.

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