Director, GTM Marketing
United States - New York - New York Cityonsitedirector$163K – $272K
Posted today · via Workday
About this role
ROLE SUMMARY Brand Marketing & Standards (BM&S) is the team within Pfizer’s Chief Marketing Office (CMO) that sets standards and delivers exceptional customer experiences across three disciplines: unbranded go-to-market (GTM) strategy and execution across Pfizer’s key therapeutic areas, consumer and healthcare professional (HCP) marketing for Pfizer digital experiences, and the operations that power the BM&S engine. Ultimately, BM&S is responsible for delivering customer experiences that drive business impact. The Director, GTM Marketing owns BM&S go-to-market execution across select Pfizer priority U.S. therapeutic areas, helping translate GTM strategy into coordinated marketing campaigns and branded experiences.…
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