Vice President, Brand Strategy & Creative Excellence

Purpose Brands — the parent company of Orangetheory Fitness, Anytime Fitness, Waxing The City, and The Bar Method — is seeking a Vice President, Brand Strategy & Creative Excellence. This role acts as the enterprise subject-matter expert responsible for elevating how our portfolio of brands understands consumers, defines and recommends differentiated brand strategies, creates compelling content and creative, and builds culturally relevant consumer engagement. This leader oversees the In-House Creative team, Consumer Insights & Research, Content Strategy, and Organic Social Media, while partnering closely with Brand Leaders to co-create brand strategy and translate business priorities and consumer insights into powerful brand experiences.…