TikTok & Instagram Reels Strategist | The Points Guy

New Yorkonsite$90K – $112K

via Greenhouse

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About this role

*This role requires a hybrid schedule and will be based in our NYC office (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week. Great short-form content isn’t luck. It’s timing, taste and judgment. It’s knowing what the platform is about to care about, not what it cared about yesterday. It’s understanding how a trend travels, what makes it stick and when it’s already over. It’s writing a brief that makes the idea obvious before a single frame is shot. That’s this role. The TikTok / Instagram Reels Strategist owns the thinking behind TPG’s short-form presence. You’re deciding what gets made, why it matters and how it ladders up to both editorial and business goals. You track the algorithm like it’s a beat. You build a calendar that’s proactive, not reactive.…

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What we'd score you on

reqspace match rubric

Five dimensions, recruiter-grade. Upload your resume and we'll generate a written explanation of where you fit and where the gaps are.

Skills match

For this role: rest, replicate, teams

Level fit

We check your title trajectory against the seniority signal of the role.

Domain experience

Your work in the role's domain matters more than your years total. We weight recent and direct experience.

Recency

A skill you used last quarter weighs more than one from five years ago. We grade on recency, not lifetime.

Location fit

This role is based in New York. We weight your proximity and willingness to relocate.

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Skills in this role

Pulled from the job description. These are the keywords we'll weight when scoring your fit.

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