Specialist, Segment Strategy
Kuala Lumpuronsitemid
Posted 3 days ago · via Workday
About this role
Primary objective: Develop customer segmentation strategies in alignment with overall Group Community Banking strategy Identify bundling and cross-selling opportunities for customers (all segments) and develop plan Identify segment benefits proposition plan (incl. providing strategic inputs & ensuring alignment in Strategic alliances across Tribes) for all customer segments and handle segment specific strategic alliances Develop, plan and execute segment based propositions/initiatives and business strategies in alignment with overall Group direction. Key Responsibilities: Market and Competitive Analysis: Understand the behaviours/ preferences of different segments, and understand customers from life-cycle perspective by performing market research and competitor benchmark.…
What we'd score you on
reqspace match rubricFive dimensions, recruiter-grade. Upload your resume and we'll generate a written explanation of where you fit and where the gaps are.
1
Skills match
For this role: segment
2
Level fit
This role is mid-level. We check your trajectory against it.
3
Domain experience
Your work in the role's domain matters more than your years total. We weight recent and direct experience.
4
Recency
A skill you used last quarter weighs more than one from five years ago. We grade on recency, not lifetime.
5
Location fit
This role is based in Kuala Lumpur. We weight your proximity and willingness to relocate.
Score yourself on this role.
Free · no card · written explanation included
Skills in this role
Pulled from the job description. These are the keywords we'll weight when scoring your fit.
segment