Lifecycle Marketing Manager
remotemanager
via Ashby
About this role
About the role
Sleeper is where millions of sports fans play fantasy, make picks, and follow the games together. We've built a product people love — and now we're building the lifecycle program to match it.
This is a rare zero-to-one role, embedded directly with our product team. Every automated journey — onboarding, activation, retention, win-back — is yours to design and build. You'll own the strategy and the execution, from segmentation logic to the copy that ships.
You'll sit with product because lifecycle is product here: the moments that matter happen in the app, and your work shapes how users discover, adopt, and stick with what we build.
What you'll do…
What we'd score you on
reqspace match rubricFive dimensions, recruiter-grade. Upload your resume and we'll generate a written explanation of where you fit and where the gaps are.
1
Skills match
For this role: go, sql, iterable, braze
2
Level fit
This role is manager-level. We check your trajectory against it.
3
Domain experience
Your work in the role's domain matters more than your years total. We weight recent and direct experience.
4
Recency
A skill you used last quarter weighs more than one from five years ago. We grade on recency, not lifetime.
5
Location fit
This role is remote-eligible — we factor in your stated location and time-zone overlap.
Score yourself on this role.
Free · no card · written explanation included
Skills in this role
Pulled from the job description. These are the keywords we'll weight when scoring your fit.
gosqliterablebraze
