D2C Program Manager

Asiaonsitemanager$10K – $17K

via Greenhouse

About this role

Sony Music China is building a new Direct-to-Consumer business to deepen artist-fan relationships and create new revenue streams beyond streaming. The D2C Program Manager will lead the zero-to-one rollout of our WeChat Mini Program commerce platform, turning strategy into scalable execution across product launches, merchandising, fulfillment, CRM activation, and business performance. What you'll do: Lead the end-to-end rollout of the WeChat Mini Program D2C business, from platform implementation through pilot campaigns and ongoing optimization. Coordinate cross-functional teams across Marketing, Digital, Artist Relations, Merchandise, Physical Products, Operations, Finance, and Legal to deliver launches on schedule.…

Read the full description on Sonymusic Entertainment's site →

What we'd score you on

reqspace match rubric

Five dimensions, recruiter-grade. Upload your resume and we'll generate a written explanation of where you fit and where the gaps are.

1

Skills match

For this role: teams

2

Level fit

This role is manager-level. We check your trajectory against it.

3

Domain experience

Your work in the role's domain matters more than your years total. We weight recent and direct experience.

4

Recency

A skill you used last quarter weighs more than one from five years ago. We grade on recency, not lifetime.

5

Location fit

This role is based in Asia. We weight your proximity and willingness to relocate.

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Skills in this role

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