AVP, H&W Lifecycle Marketing

Role Summary/Purpose: The AVP, H&W Lifecycle Marketing is responsible for developing and delivering B2C marketing programs that drive customer engagement, industry awareness, and promotes new capabilities and partners . This role will own select campaigns end-to-end such as email capture, financial education, and brand engagement —and ensures operational readiness by serving as the primary point of contact for the Customer Service team. The AVP partners cross-functionally (e.g., Marketing, Product, Industry and Partner Marketing leaders, Brand, Analytics, Compliance, Legal, and Operations) to ensure campaigns are aligned with business priorities, compliant, and executed with a high-quality customer experience.…