Brand & Marketing Director - Leisure

About our client Our client is a UK brand in the active space, operating locations across the country that welcome millions of people every year. The opportunity This is a senior role acting as custodian for a brand people genuinely care about, and at the same time someone willing to challenge how things have always been done, refresh how the brand shows up and drive initiatives that disrupt the category. You'll spent time at site locations, experiencing the product as customers do, and using what you learn to bring bold ideas that help millions more people discover it. You'll need a deep understanding of active brands and consumer behaviour, and a strong instinct for what makes younger audiences buy, share and come back. What you'll lead Executive contribution.…