Director, Analytics

Who You Are You are a marketing analytics and measurement expert who understands that strong measurement goes beyond reporting performance. You know how to evaluate both the effectiveness of marketing investments and whether those investments are driving meaningful progress toward broader business and growth goals. You bring deep, hands-on experience designing and implementing advanced measurement approaches, including multi-touch attribution, incrementality testing, experimentation, and full-funnel measurement. You understand the benefits, limitations, and appropriate applications of each approach and clearly communicate those differences to clients and internal teams.…