Lifecycle Marketing Manager (B2C) Hybrid

Austinonsitemanager$125K – $136K

via Greenhouse

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About this role

Lifecycle Marketing Manager (B2C) Hybrid 3-4 days per week onsite Overview: Weedmaps is looking for a Lifecycle Marketing Manager to own the end-to-end consumer engagement strategy across our app and digital channels. You'll build and optimize multi-channel journeys that drive activation, retention, and incremental revenue using data, experimentation, and AI-powered tooling to move fast and prove impact. You'll report directly to the Director of Lifecycle Marketing and partner closely with product, data, and brand teams. The impact you'll make: Own and evolve the B2C lifecycle journey strategy from first open through long-term retention and win-back across push, in-app, and email.…

Read the full description on Weedmaps's site →

What we'd score you on

reqspace match rubric

Five dimensions, recruiter-grade. Upload your resume and we'll generate a written explanation of where you fit and where the gaps are.

Skills match

For this role: tableau, sigma, braze

Level fit

This role is manager-level. We check your trajectory against it.

Domain experience

Your work in the role's domain matters more than your years total. We weight recent and direct experience.

Recency

A skill you used last quarter weighs more than one from five years ago. We grade on recency, not lifetime.

Location fit

This role is based in Austin. We weight your proximity and willingness to relocate.

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Skills in this role

Pulled from the job description. These are the keywords we'll weight when scoring your fit.

tableausigmabraze

More at Weedmaps

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