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Westernunion

Vice President, Customer Lifecycle Growth

USA GA - Atlanta - Corporate Center Vhybridvp$250K – $280K

Posted yesterday · via Workday

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About this role

The Vice President Customer Lifecycle Growth builds sustainable competitive advantage by ensuring that the entire consumer journey from first discovery to long-term loyalty is optimized for growth. The leader uses data to drive customer transactions, improve retention, enhance cross selling and increase overall lifetime value. The leader manages a team to identify and predict how customers prefer to engage with our solutions and designs marketing programs to enable conversion. They lead the marketing automation to execute agile and targeted customer engagement. Key Position Components: Strategy: Use data to create plans to enhance customer growth Funnel Optimization: Improve how users move from to continued transactions.…

Read the full description on Westernunion's site →

What we'd score you on

reqspace match rubric

Five dimensions, recruiter-grade. Upload your resume and we'll generate a written explanation of where you fit and where the gaps are.

1

Skills match

For this role: teams

2

Level fit

This role is vp-level. We check your trajectory against it.

3

Domain experience

Your work in the role's domain matters more than your years total. We weight recent and direct experience.

4

Recency

A skill you used last quarter weighs more than one from five years ago. We grade on recency, not lifetime.

5

Location fit

This role is based in USA GA - Atlanta - Corporate Center V. We weight your proximity and willingness to relocate.

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Skills in this role

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